Project

Avalara

Role

UX, UI / Visual Design

Additional Skills Used

Competitor Research, Analytics Analysis, UI / UX Analysis, UserTesting.com

Challenges

• Learned Avalara's new CMS system "Adobe Experience Manager" with no formal training.
• Ported content over from WordPress pages into new AEM pages using existing components on the new CMS which at the beginning did not have any design standards in place and were for the most part broken.
• Following a styleguide that was outdated. For instance, the styleguide did not take into account different component scenarios such as a hero headline could use more then 25 characters or may need to use white text if its being laid over a dark image.
• Dealt with ambiguous and often changing requirements.
• Not having enough development support to make vision come to life

Accomplishments

• Led design efforts for the integration search, product selector tool and small business subsite, developer subsite from concept to completion.
• Collaborate with design, development, scrum masters, business analysts and product owners to redesign site components, features and international websites.
• Bring consistency to and lead design system components that is used across all web properties.
• Lead design efforts in the following areas:
• Design system
• ADA compliancy
• Establish new, larger type ramp
• Responsive breakpoints based on user data
• Advocate for and create animations using After Effects / Lottie, and SVGator