UX, UI / Visual Design, Front-End Development
Competitor Analysis, User Personas, User Feedback Analysis, Assist with User Testing & Research, Project Management, Monetization
The food and beverage industry is not up to date on technology. Communication is all done with in-person appearances and phone calls. At Tate's List the goal was to bridge the gap and make communications much easier utilizing a web-based platform.
Tate's List was built with employees from the food and beverage industry so we had a built in user group. Everyday was a brainstorm session with different people about our feature sets and how to improve them.
Creating this platform posed several challenges as nothing like this had been done before. Getting our users to break their habits and use the platform was more difficult than we expected. Additionaly, some of our user base were not tech savvy so using our features was challenging. A creative team of 2 (me and back-end engineer) was not enough hands to push our feature sets live fast enough.
Making UI/UX as simple as possible. Listening to our users' needs and user testing.
We built a network for bars, restaurants, food purveyors, beverage producers and service vendors to connect directly with each other. The features and services we provided worked. We built 15 different features in a little over a years time.