Pyramid Website
Main website redesign (not yet live). The 8 month project is close to being pushed live. I worked extensively with the Digital Director to figure out site requirements, review stakeholder interviews, existing analytics and competitor analysis to create a new website.
Goals
- We needed to completely overhaul the website. No content or design was re-used. Our goal was to create a website that was distincly Pyramid and set us apart from competitors.
- No dead-ends for the user.
- Content needs to be easy to find.
- Establish design patterns and consistancy throughout.
Challenges
- Due to the additional workload we vetted and hired a design agency. I art directed and collaborated with a design agency, worked closely with the development agency to ensure pixel perfect implementation and also worked with our communications agency who did all of the messaging. There were a lot of moving parts to keep track of, none of which worked in our office.
- We didn't have the budget to hire a photographer for a personalized photoshoot so choosing quality stock photography was a challenge. I searched extensively for images that worked well for us on the website.
- Fielding multiple, varying opinions from stakeholders was also challenging. We were able to take the input, find working solutions/aesthetics that pleased everyone.
Outcome
- A clean, modern, creatively designed website that our team is extremely proud of. Built in a CMS, the website content is highly customizable and can be updated by multiple team members. Improved navigation makes it easier to find what users are looking for, signup for a free trial, schedule a demo and better overall experience.
Campaign Landing Page
I created 4 new landing page designs to help with better conversations.
Goals
- Improve conversation rates
Challenges
- We didn't have analytics to base design decisions off of so it was trial and error in the beginning. To start, I designed a page with basic UX and visual design principles in mind. We also did competitor analysis to determine what we liked and disliked in landing pages.
Outcome
- By focusing on less but more relative content, showing who our customers are and testimonials we raised conversation rates from 1% to 9%. The fixed form on the right side of the page also helps users not lose sight of how to sign up.
Email Template
Design email template based off of website design for cohesive experience.
Social Headers
Consistent header graphics across all social platforms.
Social Ads
Quote graphics have been key in improving social engagement
Tradeshow Booth Graphics
Visuals coming soon